The Evergreen Entrepreneur
The leaders of these enduring businesses are seasoned entrepreneurs and CEOs with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely.
We exist to support these leaders and their companies.
The Evergreen 7Ps
Purpose
Having a compelling reason for existing - a North Star above all else.
Perseverance
Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.
People First
Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.
Profit
Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.
Private
Taking advantage of the ability of closely-held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.
Paced Growth
Having the discipline to focus on long term strategy, balance short term and long term performance, and grow steadily and consistently from year to year.
Pragmatic Innovation
Embracing a continuous-improvement process built around taking capital efficient, calculated risks to innovate creatively within constraints.
Our Community
The Tugboat Institute, a membership organization, brings together Evergreen CEOs across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen Journeys.
Connecting Evergreen Leaders
Our annual invitation-only Tugboat Summit is dedicated to Evergreen CEOs. Short presentations and small group discussions focus on a range of topics from scaling great cultures to building great brands.
Engaging Evergreen Exemplars
Established Evergreen companies host us at their headquarters to talk candidly about the unique strengths and common challenges associated with running a privately held company.
“I’m pleased that Tugboat is supporting businesses with the same Evergreen principles that have served SAS so well for 38 years.”
Dr. Jim Goodnight, CEO SAS Institute